PDV creates responsive online audiences of consumers with their permission to receive marketing messages via their choice of media.

Our audience database includes demographics (e.g. age, gender, marital status), specified interest (e.g. travel, music, fashion, home shopping) and online behaviour (previous response history by media).

Consumers are recruited through strategic partnerships with companies such as MSN, Freeserve and Premium TV. They register with PDV's range of consumer entertainment sites which are fast, free & fun and all based on the same transparent 'fair exchange' policy in which consumers agree to view advertiser messages in return for chances to win prizes.

In addition to managing the campaigns on behalf of our clients, we provide analytical and modelling services creating key input into our clients' ongoing marketing strategy and assisting in the refinement of campaign targeting to maximise ROI.

Our audience supports not only direct advertiser offers but also database creation through data collection and market research surveys. Our survey panel comprises registered players who have specifically opted in to receiving questionnaires and these have proven consistently responsive.

We can help clients in creating their own permission audience and eCRM programme via our end-to end Managed Services package including creating & managing the consumer data collection proposition and defining & managing the resulting eCRM strategy and delivery.

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We believe that the web offers brand advertisers an unprecedented opportunity to collect data and to create valuable relationships from it. The tasks of creating a compelling consumer proposition and harnessing the supporting technology are however challenging. If you would like to know more about these issues just click here to download our White paper.

To talk to us about these services just call 020 7248 9700 or email contact_us@pdvltd.com.

To talk to us about these services just call 020 7248 9700 or click here