1st April 2001 - Sales Promotion

More Ways To Win

Free online lottery TheDailyDraw.com has introduced a new offer for visitors. By introducing a friend, players can win £25,000 if they scoop the jackpot of £1m. This will dramatically increase motivation, as players can increase their chances of winning in proportion to the number of friends they introduce.

Derick Hill, chief customer officer of the site's owner Precision Data Ventures, says: "Recommend a friend is a strong and important marketing tool for The Daily Draw, so we wanted to offer a scheme that would really add value for our players."

The Daily Draw offers the chance to win £1m every day in return for the right to show consumers advertising messages, based on the information they choose to give about themselves and their interests.