2nd July 2001 - Direct Marketing Week

MyPoints Teams With PDV In Recruitment Deal

Internet rewards programme, MyPoints.co.uk, has signed a promotional deal with PDV, operators of TheDailyDraw.com, the free online lottery site, which offers players a daily chance to win one million ponds.

MyPoints' BonusMail email marketing tool will be used to encourage members to join The Daily Draw, by offering each member a number of 'points' to click through to the lottery site.

"We are continually seeking ways of enriching the MyPoints member experience," explained David Brosse of MyPoints Europe. "The Daily Draw provides members with a fun way to earn points."