11th July 2001 - Revolution

Excite.co.uk Links With The Daily Draw

Portal Excite.co.uk has struck a deal with online lottery The Daily Draw to give visitors to the lottery and betting section of Excite's entertainment channel the chance to win £1 million every day.

Under the six-month deal, The Daily Draw, which is run by permission marketing company Precision Data Ventures (PDV) will pay Excite for each person that plays the lottery.

"Around 30 million people plat the National Lottery, and it is popular online as well. We thought it was important to include something like this on our portal," says Lorraine Thomson, vice-president of commercial operations at Excite.co.uk.

" We want to provide our users with popular services, and with this deal they get an enhanced web site," she added.

The Daily Draw aims to gather the details of around 30,000 new customers during the initial deal period.

"The deal with Excite will be a powerful way for us to increase our database of users and therefore the inventory we can offer our advertisers," said Simon Wajcenberg, sales and business development director at PDV.

"Our targeted banner model is strong, and we expect to reach profitability within the next 12 months," he added.

The Daily Draw is running a series of banners and text link promotions on Excite's home page to support the offering.