22nd January 2001 - Precision Marketing

Goldwag Plans To Take On Camelot With Online Lotto

Former Air Miles acting Managing Director Wanda Goldwag is poised to take on the National Lottery with the launch of an online lottery.

The Daily Draw will be free to enter and will offer the chance to win £1m each day via www.theDailyDraw.com. The concept has been developed by Precision Data Ventures (PDV), which will capture consumer data to enable advertisers to send messages to consumers via e-mail and banner advertising.Data will be processed daily by CyberDialog in New York. PDV chief executive officer, Derick Hill says "We also have plans to launch niche data gathering sites, such as fantasy share portfolio."
Goldwag, PDV executive chair adds: "Everything we do is highly targeted."