23rd January 2001 - Financial Times

Start-Ups Still Want To Take A Gamble

The latest site offering something for nothing is TheDailyDraw.com … (which is) offering a free entry to a daily lottery with a £1m jackpot.

Revenue is from advertising, adverts will be targeted according to individual users' interests, gleaned from a mixture of the information they have to provide up front and monitoring of their behaviour online