25th January 2001 - Marketing

PDV Lottery Designed To Compete With The National Lottery

Precision Data Ventures, the permission marketing company backed by Smedvig Capital, is launching a comsumer lottery designed to compete with the National Lottery. The game, which is free to enter at thedailydraw.com, offers participants the opportunity to win £1m each day. Participants' personal details are then used by advertisers to send targeted messages via banner ads and e-mail. The venture, which also hopes to compete with other online players, aims to help reduce junk e-mail.