Understanding your target audience has always been one of the key areas in successful off-line DM campaigns and this remains so for online.

PDV's analytical and modelling services are based on its 3 years experience of online marketing, its combined historical data comprising over 500m advertising transactions and a powerful set of tools to enable the data to be quickly analysed and modelled.

Every time PDV sends an e-mail or serves a banner, a record of the transaction is created and stored.

In addition to the core data that we collect from consumers (e.g. age, gender, interests etc) this accumulated information enables us to –

• Understand the type of ad that most appeals to a consumer
• Understand the type of medium that most appeals to a consumer
• Understand the criteria that most distinguish a good prospect from the overall base
• Understand the criteria that most distinguish a responder from someone who views a message
• Understand the criteria that most distinguish a buyer (with access to client transaction data)

This knowledge will drive

• Initial campaign selections (on a subjective basis or through analysis of client data)
• Subsequent campaigns (based on response analysis from campaign testing)
• Targeting criteria within non PDV media

PDV's ClickProfiler product delivers this key information. This is available as a stand-alone product or as part of an overall campaign package.

To talk to us about these services just call 020 7248 9700 or click here