PDV's SMS database comprises consumers who have chosen to receive advertiser offers. They have been recruited from PDV's sites –

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SMS offers an exciting new medium for messages aimed at specific age groups and technology literate consumers with the added advantage of geographic targeting. Mobile communications are increasingly the medium of choice for certain age groups and consumers within the PDV database have chosen to receive messages in this form.

Data can be released to 3rd party bureaux for merge-purge processing on completion by the third party of the relevant Data Release Agreement.

PDV manages the broadcast of all campaigns through its own delivery team. This is advantageous to the client in that campaigns can be scheduled to avoid clashes of similar advertisers and large volumes on a specific day – both of which will have an adverse effect on response.

To talk to us about these services just call 020 7248 9700 or click here