Clients wishing to collect their own bespoke data and to retain it for their ongoing use will find PDV's data collection and market research services ideal. Clients are increasingly looking to collect specific 'lead-to-purchase' data for outbound telemarketing or e-mail campaigns in which the consumer has given their explicit permission to receive the marketing contact thereby avoiding the poor response rates of traditional non-permission direct marketing.

Key to this are the legislative issues around the collection of data and permissible levels of consent. The Data Protection Act and Privacy & Electronic Communications Directive set critical standards for both. PDV, as an established permission marketer, can both advise on how this should be undertaken and manage campaigns to do so.

PDV offers clients the ability to distribute short questionnaires or full surveys to permission audiences who have opted in either to its online panel or for general marketing communications. Questionnaires and surveys can be distributed by banner or e-mail across any of PDV's sites.

PDV can assist in the design and incentivisation of all campaigns based on its experience both in its own right and with other clients in the collection of such data. For instance, this encompasses the supply of online vouchers for holiday or leisure related incentives.

Data quality is ensured through Postal quality and e-mail address validation.

PDV can provide full questionnaire construction services through its proprietory software which supports multi-choice questions of any length. Alternatively, PDV can work with clients' chosen data collection partners in driving traffic.

Resulting data can be supplied to clients in a flexible range of formats and via various methods encompassing FTP and other automated processes including real-time.

To talk to us about these services just call 020 7248 9700 or click here