Clients are increasingly keen to create their own permission-based audiences on which to focus their CRM programmes. Collecting data is just the start of this process – the establishment of the resulting database and the creation of a CRM programme requires focus and expertise.

That is why PDV offers its Managed Services solution. This enables clients to create their own data collection propositions (entertainment based or otherwise) whilst leaving all of the logistics programme to PDV’s proven experience.

Managed Services provide

• Design, build, testing and operational hosting of a consumer facing data collection site. This can be based on existing ‘entertainment’ propositions or newly developed client-specific propositions.
• Definition of all Permission marketing/DPA/gaming legislation issues. This encompasses both the operational and data related issues (the capture - and subsequent use of - personal data).
• Management of any appropriate game processes (all draws are independently audited)
• Underwriting of the prizes
• Provision of Customer Service functions
• Creation of a dataset (inc validation, verification and enhancement to include Postal Address File for deliverability and MOSAIC geodemographics for data profiling)
• Establishment of a database to hold, maintain and manage the dataset. This includes database access tools for quantification and selection.
• Analysis and modelling of data
• Serving of targeted multi-criteria on-site banner ads
• Broadcast of e-mail messages (inc management of replies and Unsubscribes)
• Broadcast of SMS messages

To talk to us about these services just call 020 7248 9700 or click here